Wednesday, December 5, 2018 1:00-2:00 PM ET

Online Strategies for Fundraising  — Rob Leighton, iMission Institute

Digital is transforming fundraising! These technologies – used well – enable fundraising teams to do-more-with-less and work-smarter-not-harder. In this webinar, attendees learned:

  • Two core approaches – the engagement funnel and strategic social network design – for getting online success
  • How to use digital data and online communications for qualification, cultivation, solicitation, and stewardship
  • Why it still is about real people and how to blend online with offline efforts to optimize results

Rob Leighton, Yale SOM ’88, works exclusively with nonprofits in the design and implementation of strategic resource development initiatives. He’s passionate about helping his client deploy digital technologies for constituent outreach, development, and community-building. 

For additional information, visit the iMission Nonprofit Training for Fundraising page


On December 5, over 230 participants joined Rob Leighton Yale SOM ’88 to learn more about approaches to digital fundraising. You can access the recording of the webinar here.